A mobile solution to pet first aid emergencies.


PetRespond is a solution to bridge a knowledge gap that exist in pet emergency first aid. This app tries to accomplish three things:

By walking the users through the correct procedures on how to respond to injuries or accidents that happened to their pets, I want to give users agency when it comes to the survival outcome of their pet's emergency care needs.


10 Weeks


Research, UX/UI, Visual Designer



Tools Used

Step 1

Easily call the nearest
Animal Clinics.

When you slide the slider, PetRespond will automatically start calling a list of the closest animal clinics around you.

Step 2

Take action.

Professional services might not be always immediately available. Look through PetRespond's vast library of certified first aid manual to preserve the life of your pet.

Step 3


Use PetRespond to navigate or call a taxi to the animal clinic without ever having to leave the app.

Take the prototype for a spin

The Process

I. Empathize

Ok, here is the Problem

Most pet owners love their pets like family members. However, compared to other human family members, most owners don’t invest the same amount of care and energy when it comes to knowing how save their pets. Its the unfortunate truth that most pet owners are not prepared for many common pet emergencies.

With these statistics, the trend is that pet owners in North American society are not prepared to provide emergency care to their pet if a life threatening situation were to happen.


of dogs were able to regain their vitals after CPR was administered under RECOVER procedures (NCBI)


pet owners say they are willing to provide mouth to mouth to their pets (CBS).


Despite this, a METLife survey in 2018 polled that only 2% of their policy holder has taken courses on pet first aid (NKY Tribune).

So, I asked around...

4 interviews were conducted on a participant group - age 18 over, and is a pet owner of either a cat or a dog, or at least at one point has been one in Canada.

In order to learn from these participants, I organized a set of questions based on some initial assumptions to test my own general expectations of what being a pet owner is like:

  • Pet owners should have bits and pieces of knowledge on providing care for their pets and can distinguish urgent and non-urgent needs.
  • Pet owners are somewhat motivated to know more about how to provide general care or emergency care for their pets.
  • Pet owners should, by default, prioritize seeking professional help above all else.
  • Pet owners should have some first hand experience providing non-emergency care to their pets.

After gathering the interview answers and organizing them, I was able to synthesize some very interesting information. Responses were sorted in to pain points, motivation and behaviors and then further categorized in to Themes,

Theme 1: Lack of Preparedness

Preparation is something that was echoed by all the participants. Whether the pain point is not being able to diagnose pet, or finding it’s to be building a first aid. It all generally attributed to being prepared in case something happens.

Theme 2: Veterinarian-Reliance

Participants were all very reliant on professional veterinarian service from big to small. Which is to be expected and accepted, but most did not believe they can do anything to help when it came to emergencies.

Theme 3: Optimism

Ironically, participants who admit the knowledge gap, also don’t seem to be more motivated to be more prepared. When asked if they will seek more information out, they generally were very optimistic about their pets future health.

The interview results was quite a surprise for me, but they generally match the trend of the overall statistics. After letting thoughts and information digest, I outlined 4 key insights to help build and narrow down our how might we question.


Most pet owners are fairly optimistic about the past and future health of their pets.


Because of that, participants do not prioritize learning emergency pet first aid.


Most participant react nearly all to pet condition (regardless of urgency) by seeking professional assistance.


Most participants admit they have knowledge gap, but still seem reluctant to seek the knowledge in almost any capacity.

How might we provide applicable knowledge for pet owners during a pet emergency in order for pet owners to provide the necessary care before they have access to professional veterinarian care.

Why not find solutions to motivate pet owners to be more prepared?

The data showed me that pet owners remain reluctant to seek training, despite being aware of the knowledge gap.

II. Ideation


A persona was established to give context and humanize our targeted user group. We used their frustrations, motivations and behaviors to give our persona a scenario that hopefully can expose some design opportunities. With that said, please meet Cheryl and her pug, Shteve.

Using the crafted scenario and results from the interview phase, I created a journey experience to help empathize with Cheryl and determine how she would act now that Shteve is in danger. This helped me uncover potential points of opportunities for intervention.

Stories & Epics

Referencing the opportunities spotted in the experience map, we can generate some user stories. Imagining what pet owners desire is a good step in the creating an connection between us and the target user. This is also a great opportunity to see what emotional context users might encounter when we match them with the design intervention.

Task Flow

Next, I devised a simple task flow that was based on the opportunities uncovered in the persona's user experience journey and user stories. I was able to use this task flow as guide rails to outline some of the key screens that users will interact with to achieve their goal.

Having been trained in Level 1 Human First Aid, I recall that one of the core concepts is to first get help. Since pets do not share the access to emergency response, we should first contact the nearest available veterinarian. While doing so so pet owners will also have to provide first aid care before they have directions from a professional. Keeping those details in mind, here are the results.

III. Prototype & Testing


Considering the required screens from the task flow, I began to apply the qualities from the UI inspirations that I have found by sketching and keeping notes of some important after thoughts. While I didn't sketch out every screen, it was a valuable opportunity to explore and assess the values I want the project to provide.

The key UI features that I visualized and wanted to carry on to the next phase:

Low Fidelity Prototype & Testing

Using ideas from my sketches, I created a low-fidelity, interactive prototype in Figma for user testing. This allowed me to focus on functionality rather than aesthetics and make iterations easily. During usability testing, the lack of visual details helped me observe the participant's expectations and identify where the heuristics and functions might break.

In total, 2 rounds of usability testing were conducted. 5 unique participants tested the usability of the prototype for each round. As real-time feedback and action was necessary to see genuine usability reactions, their performance and mistakes were documented for later synthetization.

A matrix was crafted and iterations were made after each round prioritized by the matrix.

Task 1 - Make a call with the emergency dial button
Task 2 - While dialing, navigate to the CPR guide and “perform CPR”
Task 3 - Navigate to the call screen (The call has connected to a clinic)
Task 4 - Find map navigations to the clinic

Round 1

First round results felt very validating to see, general reception was very positive and participant seemed to like prototype and appreciated the idea. One key take away is that, on paper the heuristics of the application seemed successful but in reality, all 5 participant was initially confused with task #3. With that, and additional feedbacks, I took the prototype to iteration.

Round 2

The prototype was tested again with changes from previous feedback, but performance of the participant group was worse. The optimizations to task #3 were not well received and all participants failed to complete the task. However, the failure provided valuable insights and I realized the importance of letting the results guide the process.

Keeping the feedbacks from both usability test in mind, I took the prototype back for another round of revision. The screenshots above show some major changes.

Brand Injection

After the last round of feedback were gathered, the next goal is to develop a brand for the PetRespond. The objectives for this process is to establish the visual rules for the application and inject further design cues and ultimately, create a reference to hand off to the development phase.

Naturally, with the introduction of colors and redlines, small iterations on the interface were made to adhere visual guideline while maintaining visual clarity.

See my Invision mood board here.

Final Screens

IV. Strategies

Marketing the Product

Taking the concept to another level, I designed a mock website to provide additional information for PetRespond. The website is designed as a first touch point for the target audience of this app. It provides an overview of the functions, how it helps and the goals of the product.

Check out the Figma prototype for desktop & mobile.

Alternate Format & Functions

PetRespond is to designed to deploy information with the mobile devices that are always within arm's reach. A great format that could be explored is for smartwatches. While the screen real estate is definitely restrictive, it inherits key calling and navigation functions that might make PetRespond viable on the platform.

Here are a few mockups of how I would re-imagine PetRespond look on Google's WearOS. Some definite points that needs extra design attention would be the step-by-step first aid screen; where the content portion could be better thought out.

V. Closing Remarks

Some Next Steps

This project is still early in its conceptual stage; to bring it to the next step, I would like to:

Closing Thoughts

This was my first major UX project opportunity, it was a transformative 10 weeks and incredibly valuable. I learned a lot from ideation to prototyping and usability testing. The following stood out to me the most:

Maél is mé tó féran.